“We’ll be right back after this commercial break.” With the hectic schedule of the 21st century professional, it’s difficult to come home from work and watch your favorite TV sitcom(s) or show(s) at its(their) designated air time. Thus the DVR becomes a significant amenity for the person with a 9-to-5 and an infinite list of other commitments.
The function of the DVR is to record the show along with its commercials. My rebuttal to Ted Harbert’s, the chairman of NBC, argument is this: depending on what is being advertised, the person with the remote in hand will either take a bathroom break until the show resumes or simply change the channel to see what else is on. The DVR does not omit the commercials. It gives the option of not watching them.
Television shows generally have a 30 minute duration, according to Screened.com. About ten of those minutes are commercials, which bring in revenue for the station.The typical person is not interested in the commercials if they have no relevance to the viewer. Thus, they will fast-forward past them and continue watching their show.
In this day and age, commercials do not engage the viewer. The marketing is absolutely horrible. The only time television watchers pay any attention to commercials is during the Super Bowl. For example, the new Pepsi Commercial with Beyonce has a theme “Embrace your past but live for now,” where she reminisces on iconic styles from her career and the mirrors break. This represents her knowing where’s she been but now focused on where she wants to be.
Yes, television networks are losing revenue, but they were losing revenue before the DVR existed because commercials are lackluster. The Pepsi commercial targeted at a large demographic of women - reaching out to her fans over the span of an almost 20 year career. This means millions of women and young girls across the world will see this commercial and because Beyonce is in a Pepsi commercial, they are influenced to buy Pepsi products.
Until marketing is improved, television networks will continue to lose revenue.
Pepsi Beyonce “Mirrors” - Official 2013 video - #BeyHereNow
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